Author Archives: 物流插件测试

FIRST AUTHORISED SERVICE CENTRE FOR TRICKER’S SHOES IN CHINA OPENS IN SHANGHAI

13 October 2021, Northampton, England and Shanghai, China

Northampton Footwear Brand Tricker’s and its exclusive distribution partner in China, Melchers, formally opened the first-ever authorised service centre for Tricker’s shoes in China, adding new capabilities to enhance the customer experience and support sustainable growth of the Tricker’s brand in the market. The service centre is operated by Eternity Studio.

Tricker’s shoes are known for their durability and are made to last. Looked after properly and well maintained, there is no reason why a pair of Tricker’s should not last a lifetime. Sustainability is at the heart of the brand, and the Tricker’s repairs department regularly restores shoes and boots that are more than 20 years old.

The service centre is the first of its kind for Tricker’s in China and is located at the Eternity Studio store at Shanghai’s Dingxi Road. It is equipped with professional and modern shoe maintenance and repair equipment and instruments. The service centre will provide customer education, repair, maintenance, and other after-sales services to the customers of Tricker’s products.

Martin Mason, Managing Director at R E Tricker Ltd commented:

“The best thing about quality shoes from Tricker’s is that they’re made from high-end, full-grain leathers, which not only last a long time, but also develop a beautiful patina. They show the story of your life through the stains, scratches, and scars of everyday wear

We want you to enjoy your Tricker’s footwear for as long as possible. Our footwear gains more beauty as the leather “upper” ages into a visibly well-loved, wholly unique, beautifully worn pair.

Tricker’s footwear only get better with age, building character over time and conforming to the contours of your feet.  In support of this, we are now able to offer a fully authorised repair and renovation service in Shanghai.

For us, the best example of our quality and heritage is when a customer tells us they have worn and loved a pair of Tricker’s footwear for over 30 years”

Mike Hofmann, Managing Director of Melchers China in Beijing said:

“Conscious consumerism has changed the way Chinese consumers select a product and engage with a brand. Sustainability always has been at the core of Tricker’s and one great aspect of the Goodyear welted Tricker’s footwear is their longevity.

The goal of the service centre is to be as close as possible to our customers to enhance their experience and engage in a dialogue. The service centre will bring many benefits to Tricker’s customers in terms of experience, quality and speed of service.”

Sheng Yong, Founder of Eternity Studio and Manager of Tricker’s Authorised Service Centre, said:

“It is a great honour to become the Authorized Service Centre of Tricker’s, the longest established shoemaker in England. Jointly working with Melchers, Tricker’s exclusive distribution partner in China, I believe we can provide better service for Tricker’s customers in China.

You never forget your first pair of Tricker’s. Each pair of Tricker’s has a story and a memory. Our mission is to continue the story and retain the memory. All of Tricker’s shoes and boots are Goodyear welted, preserved for a hundred years until today. Its essence is ‘easy to resole’. Therefore repair and maintenance are important and indispensable parts of all high-quality handmade shoes and boots.

We will stick to Tricker’s uncompromising craftsmanship standards, use the original parts and materials, and follow traditional techniques to restore shoes and boots to bring them back to life.”

 

Notes to Editors

About Tricker’s

The longest established shoemaker in England, R. E. Tricker Limited was founded in 1829 by Joseph Tricker (1810 -1879). A reputation for outstanding manufacturing quality and durability established Tricker’s as the maker of choice for heavy country boots and shoes to farm and estate owners and the landed gentry. Joseph Tricker’s uncompromising standards of craftsmanship and use of honest materials selected for durability and strength, are values that have been preserved and developed through five generations and are observed as resolutely today as they were in 1829. While Tricker’s country shoes and boots and their distinctive look are often imitated, they remain unrivalled in quality, personality and character. His Royal Highness, The Prince of Wales, confirmed this position in 1989 when he awarded Tricker’s his Royal Warrant.

For more information: www.trickers.com

About Melchers

The Melchers China organization is a member of the globally operating Melchers Group. Headquartered in Bremen, Germany, C. Melchers GmbH & Co. KG is privately-owned and was founded by Carl Melchers (1781-1854) and Carl Focke in 1806. Establishing its first Asian branch in 1866 in Hong Kong, the company is engaged in doing business in Asia ever since. Melchers is a global company with a wide range of services and with trading know-how in diverse areas of business. The services cover the entire value chain – from product development and manufacture through sales and retailing to marketing and after-sales service. Other areas of business include importing and exporting to and from Asia and internal trading within Asia. The company’s success is based on more than two centuries of experience – including 155 years of trading with Asia – and a flexibly organised global network.

The demand for luxury goods on the Chinese market has been increasing with its economic growth. Melchers’ longstanding experience and knowledge on the Chinese retail landscape, deep understanding of local customer behaviour and well-established distribution network enables the company to offer tailored, and brand-oriented market approaches for its partners.

For more information: www.melchers-china.com  

About Eternity Studio

The founder of Eternity Studio, Mr. Sheng Yong, was born in a traditional craftsman family. His grandfather was engaged in needle making, had extraordinary skills, and contributed to the development of China’s needle-making industry. Mr. Sheng’s mother is a famous leather designer and technician in China and has won national awards many times. Due to his personal interest and the influence of his family, Mr. Sheng became one of the first handmade leather enthusiasts in China. He inherited his family’s handcraft skills and continued to learn from worldwide top craftsmen since 2004, such as Seiichi Koyashiki of Craft Gakuen, who is regarded as the first Master of leather carving in Japan, Robert Beard’s turtle & sand class, who is the main judge of world leather debut and 3D buffalo carving lesson from Kathy Flanagan, the winner of the Al Stohlman Award. After honing his skill set, he mastered various shoe and shoe hand-making techniques and serviced many luxury brands.

About Northampton

Northampton, situated in the heart of England, is a town renowned for its shoe industry – the history of which goes back hundreds of years. By 1642, the reputation of Northampton town had grown so much that 13 shoemakers were commissioned to produce 600 pairs of boots and 4000 pairs of shoes for England’s army. The order was fulfilled, and it was now known that the town possessed the ability to produce footwear on a large scale. The industry continued to flourish, and demand for Northampton shoes became so strong that by the year 1841 there were 1,821 shoemakers in the town. Tricker’s are proud to still be making footwear in Northampton, and its reputation as the home for fine welted footwear is now globally recognised.

英格蘭最古老的手工制鞋品牌Tricker’s正式進駐中國

Tricker’s,英國手工制鞋的代名詞,擁有英國皇室御用鞋履的美譽。早在1829年,創始人Joseph Tricker在英格蘭北安普頓創立了Tricker’s品牌。作為英格蘭歷史最悠久的老牌手工制鞋公司,歷經五代瀝血經營,Tricker’s如今依然是一間家族式企業。

每一雙Tricker’s鞋靴從第一道工序到最終出廠都是100%由北安普頓工廠的制鞋大師們用傳統的工藝方法手工製成。我們位於英格蘭覈心地區的北安普頓工廠擁有超過100位手工制鞋大師,不斷的將Tricker’s精神延續。Tricker’s對原材料的選取標準也從不妥協,傳承五代經營者堅守環保主義及可持續發展的價值觀。您看到的每一雙鞋靴都是歷經8周的時間、260道工序,並分別在6個不同的車間獨立完成。190多年過去了,Tricker’s鞋靴仍以其嚴格的產品品質、無以倫比的穿著舒適感、極具特色的個性和完美無缺的風格而著稱。

Tricker’s最暢銷的款式產品就是我們最經典的設計——Bourton和Stow,它們仍然是在1937年的鞋楦上製作完成的。我們的鄉村漫步鞋靴的外觀極具特色,是英國布洛克鄉村風格鞋靴的始創者和完美主義者,這是一種經典而獨特的風格,雖然經常被模仿,但Tricker’s鞋靴在質量、獨特性和風格上是其他品牌不可比擬的。


Tricker’s更知名的是為皇室貴族提供鄉村漫步鞋,鞋靴經典的設計讓他們在打獵、散步的時候雙腳保持乾燥,使之成為皇家必備品。Tricker’s的鞋靴是查理斯王子殿下鍾愛的品牌之一,早在1989年Tricker’s品牌就被授予了皇室認證稱號。2019年,Tricker’s誕辰190周年紀念,查理斯王子殿下親臨Tricker’s位於北安普頓的工廠,親自為紀念牌匾揭幕。王子殿下的親臨到訪也彰顯出他對英國手工業和製造業一如既往的支持。

在紮根於傳統工藝的同時,Tricker’s也向未來邁進。如今,75%的Tricker’s的鞋靴專門用於出口海外,在全球43個國家均有銷售。歷經190多年的風雲變幻,Tricker’s終於在2020年正式進入中國的零售市場,為中國客戶提供多種渠道購買Tricker’s全系列產品。同時通過社交媒體和店鋪體驗來發展中國客戶與品牌之間的聯系,以此將北安普頓優質鞋履品牌的歷史傳承在東方延續。相信Tricker’s,您所購買的每一件作品都能為您提供長期、忠誠的陪伴。

瞭解Tricker’s更多資訊,請訪問官方網站www.trickers.hk,或關注Tricker’s官方微信。

英國鞋履品牌Tricker’s與美最時中國建立貿易合作夥伴關係

英國北安普頓手工鞋履品牌Tricker’s和跨國企業美最時正式簽署了獨家經銷協定,以開拓Tricker’s品牌在中國大陸和中國香港的市場。

在新的合作關係下,Tricker’s和美最時將在中國大陸和中國香港開展多方面的分銷業務。届時,將推出一個具備網購功能的中文網站和微信商城,連同分銷網絡及傳統零售點,為客戶提供線上和線下相結合的全面覆蓋,在提供全線Tricker’s產品之餘,並將Tricker’s在北安普頓輝煌的發展史傳遞。

眾多英國奢侈品牌深受中國顧客的青睞。在新的合作夥伴關係建立後,Tricker’s將通過中國本土的社交媒體和電商平台來發展在中國的線上業務。同時,憑藉美最時在中國市場豐富的營運經驗,Tricker’s還會把更多的品牌資訊通過微博和微信推送給中國顧客,為其提供獨特的體驗,將奢侈品顧客的線上社交生活與北安普敦最優質的手工鞋履產品聯系起來。

R E Tricker Ltd董事總經理 Martin Mason表示:

“數位化展示是中國奢侈品顧客購物旅程中的一個重要組成部分,我們希望通過社交媒體和店鋪體驗來發展中國顧客與品牌之間的聯系,以此延續我們北安普頓最優質鞋履品牌的歷史傳承。我們很高興能與美最時建立起獨家經銷合作關係,這是我們在中國大陸和中國香港業務發展戰略的一個階段性飛躍。

Tricker’s與美最時中國攜手合作,雙方都認同彼此是志同道合的戰略合作夥伴。兩家公司都是在19世紀初創立,正值現代世界的誕生,這也是一個偉大的啟蒙、學習和社會改革的時代。正是在這一時期,Tricker’s取得了第一個零售訂單,距今已經200多年過去了,縱觀現在的中國,全新的數位和實體市場將為我們的業務帶來革命性的影響。”

美最時中國CEO Anton Melchers表示:

“現今中國消費者佔全球奢侈品消費已超越三分之一。奢侈品消費受到線上接觸點的影響很大,中國消費者更喜歡高度策劃的、且具有個性化的社交體驗。經驗豐富的中國消費者正在尋找具有獨特歷史和定位清晰的知名品牌。Tricker’s鞋履以其極高的工藝性、舒適性、個性和品質而聞名。

我們認同Tricker’s的價值觀和共同開發中國市場的長期願景。美最時致力成為在中國大陸和中國香港的高端奢侈品領域領先的零售服務提供者,我們很高興與Tricker’s這樣的知名品牌進行合作。”

關於Tricker’s品牌

R.E.Tricker是英國歷史最悠久的手工鞋履品牌,該公司是由Joseph Tricker(1810-1879)於1829年創立。產品以卓越的品質和持久的耐用性贏得廣泛口碑,並迅速成為鄉村和都市紳士首選的鄉村漫步鞋靴品牌。Joseph Tricker在產品的耐用性、工藝標準强度和原材料的選用上絕不妥協,正是這些價值觀在五代經營者中得到了傳承,才使得今天看到的與1829年品牌創立之初的鞋品不差絲毫。Tricker’s鄉村漫步鞋靴的外觀極具特色,經常被其他品牌模仿,但Tricker’s作為原創品牌在質量、風格和特色上是無與倫比的。1989年,Tricker’s有幸獲得了威爾斯親王殿下的皇家認證,親王殿下的親臨到訪也代表著他對英國手工業和製造業一如既往的支持。

更多資訊請訪問www.trickers.hk網站。

 關於美最時

美最時中國隸屬於美最時跨國集團。總部位於德國不來梅的美最時集團是一家私有的家族式企業,由Carl Melchers和Carl Focke在1806年共同創立。集團於1866年在香港成立第一家亞洲分公司,從那時起就開啟與亞洲,特別是中國的商貿往來。美最時是一家全球性公司,在不同的業務領域擁有廣泛的服務和貿易知識。服務涵蓋整個價值鏈——從產品開發、製造到銷售、零售,再到行銷和售後服務。其他業務領域還包括與亞洲關聯的進出口貿易。公司的成功基於兩個多世紀以來積累的商貿經驗,其中包括了與亞洲150年的貿易往來,還有靈活彈性的全球網絡。

隨著中國經濟的持續增長,中國市場對奢侈品的需求不斷增加。美最時對中國零售業的長期經驗和知識,對當地客戶消費行為的深刻理解,以及完善的分銷網路,使公司能够為合作夥伴提供量身定制的、以品牌為導向的市場解決方案。

更多資訊請訪問www.melchers.com.hk網站。

關於英國北安普頓

北安普頓坐落於英格蘭的中心地帶,是一個以制鞋業而聞名的小鎮,其歷史可以追溯到數百年前。1642年,這個小鎮因為有13個鞋匠被委託為英格蘭軍隊生產600雙靴子和4000雙鞋子而名聲大增。訂單完成以後,大家都知道這個小鎮具有大規模制鞋的能力。於是,該行業得以持續發展,人們對出自北安普頓生產的鞋靴的需求不斷攀升。到1841年,該鎮共有1821名鞋匠。Tricker’s為仍在北安普頓生產鞋靴而感到自豪,作為來自優質鞋靴之鄉的Tricker’s現已得到全球消費者的認可。